AI-Powered Creative Advertising Platform
Architected a full-stack serverless platform leveraging Generative AI to automate multi-channel marketing campaigns.
Marketing teams spent weeks manually creating campaigns across digital, print and DOOH channels.
No unified workflow for strategy, content generation and visual design.
Slow iteration cycles reduced campaign effectiveness and time-to-market.
Serverless architecture with AWS Lambda, AppSync and CDK for automated, repeatable deployments.
Micro-frontend architecture within a Turborepo monorepo enabling independent team workflows.
AWS Bedrock integration for dynamic ad copy, visuals and data-driven content strategies.
GraphQL API with type-safe resolvers handling all backend logic and mutations.
Multi-channel campaign builder with versioning system for ad creatives.
Reduced time-to-market for new campaigns by approximately 60%.
Enabled non-technical marketers to launch AI-generated campaigns independently.
Established repeatable infrastructure patterns adopted across the organization.
"Serverless architectures require careful cold-start optimization for user-facing features."
"AI-generated content needs human review workflows to maintain brand consistency."
"Infrastructure-as-code (CDK) dramatically reduces environment drift between stages."